Thoughts on not giving up
It was roughly six and a half years ago that I decided to “launch” myself as a professional reader. I had been reading for friends, friends of friends, neighbours of friends of friends…. For some time.
I had put business cards in various shop windows- but I wanted to create a more structured way of building my business.
So I decided to start a Tarot reading class. I booked a venue for monthly workshops, took out adds in local publications, distributed leaflets, paid for Facebook advertising. I read endlessly about how to advertise and tweaked my marketing to the best of my ability.
The big day arrived- a three hour workshop on the court cards. I wasn’t sure whether to be sick with nerves, or sick with excitement. So much effort and momentum leading up to this- the launch of my new career.
And. Two people turned up. Two. It didn’t even cover the cost of my venue hire, let alone time and advertising. Chronic disappointment washed through me, and I made a decision that I will always be grateful I made. If they had turned up I would teach them as well as if my class had been fully booked.
The next month they both returned for a workshop on the suit of wands, and a couple more turned up too. By month three we were at six people.
I can trace my entire business structure back to that first handful of students…
The first person to walk through the door was Rachel Burge. She continued coming to my in person workshops until I was forced to pause them due to COVID-19. After numerous talks (we became good friends) she published two books inspired in part by shamanic journeys with me, and my love of the Nordic myths.
The second person to walk through the doors moved area a while ago, but still visited for readings, and has now joined my tarot zoom classes.
The workshop I crafted then is still being taught twice a month-I moved it to zoom at the start of the pandemic, and am loving the ease of teaching from my own desk.